Question

Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. Why would those strategies matter to customers?

Answer 1

3 non-price strategies you could use to increase your customer base is having Better Quality, Better web presence, and Better Customer Service. Better quality means having good, durable products that deliver what they promise. Also better quality means having a product that is worth its money, not just something cheap which falls apart in one use. Better Web Presence means having a nice, interesting, user-friendly website which customers can access at any time to view your products. Also this means that your website is updated regularly with product information. Better customer service means that you should be able to provide good, cooperative customer support for customers who have queries or problems regarding your product. This involves courteous staff who have up-to-date knowledge and are willing to follow up the case.

Answer 2

Answer:

There are many nonprice competition strategies a company could use to convince customers that it’s product is better than other similar products. One is better quality. Having better quality will cause customers to prefer that product because the quality is better quality and feel that their money is being put to better use. Another form of nonprice competition is better customer service. When a company has better customer service, this causes customers to feel that they understand the product and that there is always someone to help if something goes wrong. Finally, a third type of nonprice competition strategy that a company can use is advertising. If a company has better advertising, consumers are more aware and educated about the product which makes them more likely to buy it.

Explanation: