Question

Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well established and familiar in the market. However, Thomas slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time. Thomas is most likely to fall under which of the following categories of customers?

(A) Early majority
(B) Late majority
(C) Laggards
(D) Early adopters
(E) Innovators

Answer 1

Answer:

(C) Laggards

Explanation:

A laggard in general refers to someone who lags behind or whose progress is slow.

The word "adopter" refers to, someone who adopts and accept something new. Adopters are categorized as, customers based upon their desire to try out new things or accept latest trends.

Five kinds of adopters are described under the said classification namely, innovators, early adopters, early majority, late majority and laggards.

In the given case, Tom belongs to the category of "laggards" as evidenced from his ignorance and unwillingness to accept technological advancements. The acceptance of a smartphone later, has been an outcome of requirement and not his own willingness here.