Question

TeleToys Inc., a U.S.-based company, recently opened eighteen new toy stores in Brazil, acquired a women's clothing company in Canada, and closed its men's clothing line in Australia. The company has a structure that organizes its global operations into geographic regions.
Which of the following strategies should TeleToys follow if it wants buyers to perceive its products as unique?
A) retrenchment strategy
B) global strategy
C) differentiation strategy
D) low-cost leadership strategy

Answer 1

Answer:

A) and B)

Explanation:

Based on the scenario being described within the question it can be said that in this situation TeleToys Inc. is using both a global strategy and a retrenchment strategy. This is because it is using a global strategy by expanding it's operations in both Brazil and Canada, but it is displaying a retrenchment strategy by withdrawing from the Australian Markets which seem to not be doing so well.