Question

Jacob works as a marketing executive for Oceanic View Inc. He is offered a job with a lucrative salary at Nebulla Inc., Oceanic View’s rival in the industry. However, Jacob rejects Nebulla’s offer and decides to continue serving his current company because he believes that Oceanic View has invested a great deal of time and money in shaping his professional skills. In the context of organizational psychology, Jacob is most likely demonstrating _____ in this scenario.

Answer 1

Answer:

Normative commitment

Explanation:

Jacob continues working for the company because he has feelings of commitment and obligation to the company.

This is because he feels that the organization Oceanic View has invested a lot of time and money in shaping his professional skills. This has now put feelings of a moral obligation to put more effort on the job and stay with the organization no matter what because he feels indebted.

Answer 2

In this scenario, Jacob is demonstrating a Normative commitment

Normative commitment refers to when an employees feel in them that they should stay at their current organisation.

Normative commitment is also called employees' loyalty because of their sense of obligation and continuance commitment towards their current employer.

Therefore, the answer is Normative commitment because Jacob is demonstrating such despite receiving a better pay offer from another organization.

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