Answer:
customer experience management
Explanation:
Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.
Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.
