Question

________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers. A. Advertisements B. Publicity campaigns C. Events and experiences D. Trade promotions

Answer 1

Answer:

Option "A" is correct.

Explanation:

Advertisements is the only correct answer in the context of Marketing Communication. Thank you.

Answer 2

Answer:

Events and experiences

Explanation:

Marketing communications can be defined as the different methods and approach that is employed by various companies to persuade potential customers to purchase their products.

Marketing communications helps to obtain new set of customers for businesses by building a great sense of awareness and encouraging the customers to test out the product.

A lot of different organisations sponsor variety of events such as sports, entertainment, with the sole purpose of strengthening their brand in the minds of the potential customers and also to create a long term association with the customers.