Question

A manufacturer of acrylic, latex, and nitrile gloves sells to medical laboratories, factories where employees handle chemicals, companies that manufacture micro-tech equipment, and cleaning services. The company is organized to better satisfy the specific needs of each of its four target markets, so it uses a ________ structure

Answer 1

Answer:

Market manager

Explanation:

Target market can be defined as a group of customers that are interested in purchasing a company products and services.

Identifying the target market is a very important stage, it aids the organization in the development of a marketing plan, lack of this vital information could lead to loss of a large amount of money and time for the business.

Focusing marketing strategies at a particular groups of consumers enables the promotion, pricing, and distribution of products and services a lot more easier and cost effective.

The company described above uses a market manager structure to better satisfy the specific needs of each of its four target markets,