Answer:
Input
Explanation:
The consumer decision making process can be defined as the various decision-making stages that a consumer goes through before buying a product, during, and after purchasing a particular a product or service.
There are five stages in which consumers go through when they are considering a purchase, they include:
- Recognition of a particular problem or need.
- Proper information search about the product to be purchased.
- Consideration of a close substitute.
- Purchase of the product.
- Post-purchase behavior after buying the product.
Answer:
Input
Explanation:
The input component of the consumer decision-making model draws on external influences as sources of information about a particular product that influence a consumer's product-related values, attitudes, and behavior.
These input factors are known as the marketing mix activities of organizations that try to communicate the benefits of their products and services to potential consumers
