A U.S. company that manufactures home appliances is interested in entering the foreign market of China. The company has many national appliance competitors in the Chinese market with an understanding of the unique needs of Chinese customers. Based on these facts, the U.S. company should consider what strategy for entering the Chinese market?

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04-04-2020
Business

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A U.S. company that manufactures home appliances is interested in entering the foreign market of China. The company has many national appliance competitors in the Chinese market with an understanding of the unique needs of Chinese customers. Based on these facts, the U.S. company should consider what strategy for entering the Chinese market?

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topeadeniran2 topeadeniran2 · Answer 1 · 2020-04-06T09:15:07+02:00

Answer: Global strategic alliance

Explanation:

A global strategic alliance is a strategy that is used when a company wants to go into a business and have an edge over others in the business in a new market usually outside the home domain of the company.

A global strategic alliance is also used when a firm is establishing it's branch in another country where the government protects its local industries. Alliances are then formed between two or more firms for a specified period of time.

The purpose of the alliance is to maximize competitive advantage. A global strategic alliance is an arrangement that takes place between two firms to accomplish a mutually beneficial project despite each other retaining their independence.