Question

Roosevelt Community College has experienced declining enrollment for the past three years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, Roosevelt Community College would benefit from:________.
A. test marketing.
B. sales promotions.
C. marketing research.
D. a stakeholder audit.

Answer 1

Answer:

C. marketing research

Explanation:

Marketing research is an efficient way to conduct and explore new ideas, and it is a way to collect primary data which means that the data collected from marketing research is new and updated. Roosevelt Community College must conduct marketing research to analyze potential markets and to increase their enrolment compared to the past three years. Marketing research will help them to identify other colleges and students.