Answer:
the American man forgot the culture of Scottish people. specifically, the cultural area of human interactions and etiquette.
this is why when the american man asked about his family, the scottish client was offended. but when the two was talking about the weather, they were interacting quite well and the conversation was much engaging.
this is because in Brittain and the soctland regions, "weather" is an interesting topic, but in USA, we don't speak much about it do we???? in USA, talking about one's family and friends seems to be more interesting.
these cultural differences must be understood when we are doing business with clients and customers from different ethnicities, countries and regions.
Explanation: