Question

When an ad for the American Indian College Fund used the headline, "I Will Keep 286,000 People from Losing Their Sacred Land" to generate curiosity among magazine readers and encourage them to read the copy below for an explanation, it was an example of a(n) ___________________ headline.

Answer 1

Answer:

there are several options for this question and they are,

A. teaser

B. testimonial

C. direct

D. transformational

E. indirect

and the correct answer is E. Indirect.

Explanation:

if you look at this advertisement, you can clearly see that the title is detailed to an extent, stating a specific number 286,000 people. and then the importance of the "lands'' are highlighted by stating the word "sacred". when you state something is "Sacred", it sort of send out a single to the readers mind that it can be religious or highly sensitive.

apart from this, although the statement say that "I will keep", it does not say "keep safe from whom?" so this too greatly and indirectly influence the reader.