Answer:
a. Face saving
Explanation:
Face saving involves actions or in-actions that seek to prevent one from getting embarrassed or losing social status. They are attempts to upholds one's dignity by quickly correcting a mistake or remedying poor perception.
Bright Inc., are behaving in a dignified manner to avoid loss or reputation in the eyes of the customer. They need to maintain a respectful relationship with the customer for business continuation. The actions of Bright Inc. are face-saving as they aim at salvaging its business image after failing to deliver as expected.