Answer:
commercialization
Explanation:
The new product development cycle often includes:
+) New product strategy: The objectives and goals of the new products should be researched and determined clearly.
+) Idea: The ideas should be generated and collected from brainstorms or opinions from internal and external environment.
+) Screening: All ideas collected should be condensed to figure most appropriate and feasible ones.
+) Testing: develop the idea into a structural and detailed concepts
+) Business Analysis: Evaluate if the new products are suitable with the market demand and the company's objectives, image or not.
+) Development: Enhance the products to meet the requirements of the company and of the market
+)Market testing: Implement a trial run of the product to test if the marketing mix strategy is appropriate and effective or not.
+) Commercialization: Officially introduce the final products to the market, the public.
As given, Sadie has already sent a press to newspaper and updated information to announce about the new products - introduce with the public.
