Question

To find out the most popular health drinks among consumers, a researcher indirectly measures the frequency at which a supermarket purchases a particular health drink. The measurement is based on the idea that the most popular health drinks are the ones more frequently bought by the supermarket. In this context, the researcher is using a(n) _____ measure to reduce reactivity. A. nominalB. concurrentC. divergentD. unobtrusive

Answer 1

Answer: Unobtrusive measure

Explanation:

Unobtrusive measurement is a measurement that deals with getting results from mere ideas relating or surrounding a particular subject or survey without disturbing or involving the party or subjects related to the study.

Here, when a researcher indirectly measures the frequency at which a supermarket purchases a particular health drink and based his assumptions on the idea that the most popular health drinks are the ones more frequently bought then the researcher is using an Unobtrusive measure.