The answer is developing economies of scale and learning
Continual improvement is a practice adopted by several companies that aims to improve products, services and processes, making them better and better. It is essential for a company to increase its performance, thus strengthening its presence in the market.
This concept is becoming increasingly popular. It emerged a few decades ago and has already become a rule within organizations. This is because, with the increase of competition within the market, as well as the emergence of the Digital Era, companies were forced to change