Question

8. You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?

Answer 1

writing new marketing objectives based on a product’s actual performance

The following information should be considered;

• One needs to eliminate the writing new marketing objectives that depend upon a product’s actual performance especially at control process in order not to change the entire process i.e. under control.
• It is in the marketing strategy to correlate the original ideas.

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