Question

While Natalie was at the mall, she saw a kiosk that was selling smart phone covers.
Although she had no intention of buying a new phone cover when she entered the mall,
the kiosk caught her eye and she ended-up buying a leopard-print cover. Which of the
following describes Natalie's behavior?
Natalie's cell phone cover was an impulse purchase.
T/F

Answer 1

Answer:

True. It is called Impulse purchase.

an impulse purchase is made when the consumer has no need for the product or service yet he or she purchase it as a result of a quick decision, usually triggered by the marketing strategies employed by the organizations.

Impulsive purchasing behaviour can have negative impacts on the consumers, including buying things they do not need and mounting unnecessary debt.

Explanation: