Question

Most firms enter international markets sequentially, introducing their ____ first. a. most innovative products b. products customized to the region c. most generic products, which will be more likely to generate universal product demand, d. largest and strongest lines of business

Answer 1

Answer:

The correct answer is letter "D": largest and strongest lines of business.

Explanation:

There are several approaches international firms use to enter a market. As their main purpose is to attract new consumers to generate profit as soon as possible, they tend to place their largest and strongest line of business in the new territories of operations. Products that have been proven to be widely consumed in different regions have a priority in such plans. Products that need adaptation according to the market are typically left for later introductions after the firm has an established presence in the market.