If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.

The vulue-expressive function can be defined as an attitude that is used in cases where a consumer bases a product or service according to certain core values or self-concept.

A consumer who adopts this attitude is primarily concerned with the association or reflection that the product has for itself. This is a function of attitudes contained in the functional theory of attitudes.

peaceazuka peaceazuka · Answer 2 · 2020-04-01T03:22:23+02:00

Answer:

This is an example of segmentation of attitude

Explanation:

Attitudinal segmentation is when companies target their customer groups based on a set of shared attitudes they hold. Conducting this kind of segmentation allows you to understand existing and potential customers in more detail.

Traditional demographic segmentation strategies include age, gender, income, occupation, geographic location and education level. Values, attitudes and lifestyles can also be used to segment an audience. Attitude segmentation helps marketers better understand their customers and their perceptions and behaviors.