Which of the following is a key performance indicator of the customer perspective in a balanced​ scorecard? A. employee satisfaction B. defect rate C. number of repeat customers D. gross margin growth

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Answer:

A key performance indicator of the customer perspective in a balanced​ scorecard is option C. number of repeat customers

Explanation:

A Key Performance Indicator (KPI) is a measurable value used to demonstrate how effectively a company is achieving key business objectives.  

Organizations use KPIs to analyze their success rate.

The customer perspective within the balanced score card enables organizations to target the market segments to prioritize.  Once they have done that, they focus developing strategies that maximizes customers’ utility and bring sin good profit to the organization.

Before now, Balanced Scorecard tilted towards product performance and technology innovation to be the backbones of business success. However, customer behavioral trends have gradually emphasized the necessity for understanding what customers need.

Therefore the number of repeat customers is a KPI of the customer perspective in a balanced score card.

The key performance indicator of the customer perspective in a balanced​ scorecard would be measured with the number of repeat customers in the business.

The key performance indicator or KPIs are utilized in the balanced scorecard so that the performance of the business could be tracked with perspectives such as financial, customers, growth, and others.  

The KPI  of customers' perspective would help in understanding the market segmentation, customers' behavior, and customers satisfaction.

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