Answer:
An alliance qualifies as strategic only if it has the potential to affect a firm's competitive advantage—in other words, when it joins together resources and knowledge in a combination that firm's competitive advantage is enhanced.
Answer:
An alliance qualifies as Strategic only if it has the potential to affect a firm's competitive advantage—in other words, when it joins together resources and knowledge in a combination that is mutually beneficial to both parties.
Explanation:
A strategic alliance is an relationship between two companies to run a mutually beneficial project while each retains its independence.
Companies usually enter into a strategic alliance to break into a new market, expand its product line, or build competitive advantage against a competitor.
It promises mutual benefit for the parties involved.
