Answer:
Explanation:
A's ads focus on central-route processing; B's ads use peripheral-route processing.
Central-route processing is used when there are clear facts to communicate, audience is motivated and topic is relevant for listener. Company A describes its cars' reliability, mileage, and durability. All of these characteristics are important for those people who are really motivated and interested in advertised car.
Peripheral-route processing is about evaluating the ad based on atmosphere it and beautiful scene it portrays. Hence, this is about company B's ad.
Answer:
A's ads focus on CENTRAL-route processing; B's ads use PERIPHERAL-route processing.
Explanation:
The central route to persuasion is used when marketing can focus on real and concrete characteristics of the products that they believe the audience will consider positive. In other words, you have a great product and you want your audience to know it, e.g. a reliable car, great mileage, and extremely durable.
On the other hand, peripheral route to persuasion is used by marketing when their product's characteristics are not that attractive by themselves, so they must try to blend them with the traits of other situations, products or services. In other words, your product is not so good, so instead of focusing on the product your campaign will focus on traits that can be related to the product, e.g. for many years Pepsi tried to associate their brand with young people including rockstars, athletes,etc., and they didn't mention anything about Pepsi itself in their ads. This type of advertising works for a short while, but then consumers start t demand more and the product generally falls short.
