Selena is the director of human resources for a small manufacturing firm. She has a strong personal interest in technology, and is known throughout the firm as the one with the most knowledge about new kinds of communications technologies. If the firm decides to upgrade its network, Selena will probably function in what role in the firm's buying center?

Explanation: Product marketing has become a very integral part of a firm's business process due to continued market growth and competition. Therefore, revenue yield and sales is heavily dependent on the marketing strategies employed by firms. Firms now employ popular individuals with substantial social following who are vast in the use of information and technology tools and can influence the choice and decision of people within their circle. These people are called INFLUENCERS. In the context above, SELENA fits the description and she should fit into the role of an Influencer in the firm's buying center if an upgrade is decided.

akposevictor akposevictor · Answer 2 · 2020-03-31T18:30:03+02:00

Answer:

influencer

Explanation:

A buying center is a decision-making unit that involves a group of individuals, who play different roles in the purchase process of a good or service. One of the individuals who play a role in the purchase process of a good or service is the influencer.

Influencers are usually knowledgeable in the area of technology. They are tech savvy individuals that can greatly pull much weight when it comes to making a buying decision. Their opinions are usually valued and held in high esteem given their knowledge of such products and services.

According to the information given in the question above about Selena, she would must likely function as an influencer in the firm's buying center.