Question

(Scenario 1-2) To help build brand awareness, customer preference, and loyalty, Chug Enterprises plans a coordinated campaign using a variety of tools such as advertising in mass media, direct marketing, and Internet advertising. This process of combining coordinated communication to help customers identify and evaluate the relevance of Chug Enterprises's products to their lives and value systems is known as _____.

Answer 1

Answer:

Explanation:

To help build brand awareness, customer preference, and loyalty, Chug Enterprises plans a coordinated campaign using a variety of tools such as advertising in mass media, direct marketing, and Internet advertising. This process of combining coordinated communication to help customers identify and evaluate the relevance of Chug Enterprises's products to their lives and value systems is known as international advertising. If we define It is the non personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media. It is the distribution or broadcasting a commercial  message to the target audience in more than one country.

Answer 2

Answer:

Integrated marketing communications

Explanation:

Integrated marketing communications (IMC) refers to a marketing function that focuses on integrating all the different marketing efforts carried out by the company so that they all transmit the same marketing message. This requires that all the promotional campaigns, advertisement, and other marketing tools, work together and complement each other.