Question

Assume the audience for Who Wants to Be a Millionaire on a local cable channel is 115,000. During the months of January and February, a jewelry store ran 16 ads during the show. This is the only advertising the jeweler did during those two months. Its _____ equals 1,840,000.

Answer 1

Answer:

Gross Impressions

Explanation:

Gross impressions represent the total number of households or individuals that is represented by a given media schedule. It is the impression that an advertisement gets. It is the total sum of audiences that is individuals or households that is exposed to the same commercial or program on multiple occasions. It is different to gross rating points. The latter deals with the number of impressions while the former deals with the number of audiences.

In this case, gross impressions

= Audience × number of ads

= 115000 × 16

= 1840000

Answer 2

Answer: The answer is GROSS IMPRESSIONS.

Explanation:

Gross Impression is the sum of impressions delivered or registered by an out-of-home or billboard advertising campaign. It refers to the total number of individual people or households represented by a given media schedule.