The generic types of competitive strategies include: Select one: a. Build market share, maintain market share, and surrender market share b. Low-cost provider, broad differentiation, focused low-cost, focused differentiation, and best-cost provider c. Low-cost/Low-price, high quality/high price, medium-cost/medium price d. Offensive strategies and defensive strategies

Respuesta :

Answer:

b. Low-cost provider, broad differentiation, focused low-cost, focused differentiation, and best-cost provider.

Explaination: The Five Generic Competitive Stages are:

1) LOW-COST PROVIDER

-striving to achieve lower overall costs than rivals on comparable products that attract a broad spectrum of buyers, usually by underpricing rivals.

2) BROAD DIFFERENTIATION

—seeking to differentiate the company's product offering from rivals' products by offering superior attributes that will appeal to a

broad spectrum of buyers.

3) FOCUSED LOW-COST

—concentrating on a narrow buyer segment (or market

niche) and outcompeting rivals on costs, thus being able to serve niche members

at a lower price.

4) FOCUSED DIFFERENTIATION

—concentrating on a narrow buyer segment (or

market niche) and outcompeting rivals by offering niche members customized

attributes that meet their tastes and requirements better than rivals' products.

5) BEST-COST PROVIDER

—giving customers more value for their money by satisfying buyers' expectations on key quality, features, performance, and/or service attributes while beating their price expectations. This option is a hybrid strategy that blends elements of low-cost provider and differentiation strategies; the aim is to have the lowest (best) costs and prices among sellers offering products with comparable differentiating attributes.

It is NOT a market share dominator strategy.

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