Question

Deana and Rod Li went on a one-week vacation at the Club Med Turkoise village, located in Turks and Caicos, a chain of islands in the Caribbean. Club Med's per person price of $1499 included round-trip air travel from New York, one-week accommodations, all meals, sports, activities and nightly entertainment. Club Med is using a _____ strategy.

Answer 1

Answer:

Price bundling strategy is the correct answer.

Explanation:

In the Price bundling strategy, all the services are combined into a single package and clients are attracted to the package and the Price bundling strategy is a way to hides how much amount customers are paying for every individual thing.

Price bundling strategy helps to reduce the market cost and distribution and also helps to increase profit by giving a discount to the customers as this strategy helps to increases the purchase of more items.

The main objectives of price bundling strategy are

• To increase sales.

• To increase the long and short-run gain.

• To raise market share.

• To increase the monetary sales.