Respuesta :
Explanation:
Coca-Cola and General Motors are outstanding examples of using sponsorship as an effective tool to use sports to deliver cultural messages through their promotional activities sponsoring many small, regional sports teams and cultural events all around the world at schools, which goes far deeper than simply juxtaposing logos in return for investment. They have a strong history of investing their resources to create events that bring the spirit of sports to cities around the world, and support athletes and teams, connecting with teens in an interesting and fun way, so they can use their power as a brand to encourage participation in sports.
These companies are committed to providing social value through its sponsorships strategy to be measured on a much broader level that includes the positive social impact it makes and the brand associations that it brings.
The message that they're interested in giving is that of the social values and which can make a positive social impact.
What is the message that the author wants to convey ?
The Coca-Cola and GM motors are examples of outstanding companies that tend to deliver cultural messages through promotional activities and they also support small regional sports and promote all the cultural sports event around the world. As they are committed to providing a social value and world for a cause. They want to make a positive social change.
Find out more information about General Motors.
brainly.com/question/9031964.
