Question

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or, you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials, but is just as sentimental, and are sold at Barnes and Noble bookstores. This is an example of _______.

Answer 1

Answer:

A Tiffany/Walmart strategy

Explanation:

A Tiffany/Walmart strategy refers to an strategy in which a company offers variations of a product, one to target a high-end segment and another one to target a low-end segment. According to this, the situation presented is an example of a Tiffany/Walmart strategy because Hallmark offers high-end cards that cost $4.50 and a different line of cards that targets the low-end segment and costs $0.99.