Lenora can’t decide whether to buy a new video game or a new pair of jeans with the birthday money her grandmother gave her. Although she likes both video games and new clothes, she has to make a choice and decides to go with the video game. Right after buying the game, however, she experiences a lot of negative emotion because she really liked the jeans but did not buy them. In this example, the negative emotional state Lenora experiences after buying the video game despite liking the jeans is called
