Answer:
A Marketing Strategy defines how the marketing group will use its resources to support the company’s goals for growth and earnings
Explanation:
Marketing strategy defines and set the parameters that how an organization is going to use its resources and capabilities in order to attain its goals and objectives. In Marketing strategy, first an organization decides what customers it should serve, market segmentation is done. Then after choosing the most suitable segments, customers target them with the help of their products and services, company position itself in the minds of the customers. According the Peter Drucker, the main essence of any strategy is that either company should perform different activities as their competitors are performing or performing activities in a different way in order to get sustainable competitive advantage.
