Answer:
B) Beltway Boomers
Explanation:
According to PRIZM, the ___Beltway Boomers_____ cluster is characterized as being in their late forties and fifties, college-educated, upper-middle-class homeowners that married late, and are still raising children in comfortable suburban subdivisions and pursuing kid-centered lifestyles.
Beltway Boomers - The country's Baby Boomers are currently in their forties and fifties, and this portion reflects one gathering of school instructed, upper-working class property holders. In the same way as other of their companions who wedded late are as yet bringing up youngsters, these Boomers live in agreeable rural subdivisions are as yet seeking after child focused ways of life.
The correct answer is letter B
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., (which was owned under The Nielsen Company umbrella 2009-2016). It is a customer segmentation system widely used for marketing in the United States to help companies find customers, quickly and at scale.
PRIZM Premier combines demographics, consumer behavior and geographic data to help marketers understand, find and interact with their customers and prospects on the right channels at the right time.
