It will be imperative for higher education, as well as other industries, to understand how to effectively communicate with them and design products and services to meet their needs. According to Gen Zer's, college costs were a major factor when deciding to attend full- or part-time. As costs continue to rise, Gen Z is saving more than ever. However, they are not going to be chasing big-ticket items such as houses and cars when they are paying off thousands in college debt.
Gen Z is expected to be much more debt adverse and financially aware than previous generations, especially Generation X. Making good choices about housing and transportation may make future education a more viable investment.
