Ravenshaw Corp. assigns its sales and marketing people to specific countries, regions, and districts. Ravenshaw Corp. is most likely an example of a ________.

A) geographic organization
B) product organization
C) functional organization
D) niche marketer
E) mass marketer

A geographic organization of a corporation is a structure that is used more than anything else in the sales area, and where it seeks to massify and maximize the process of insertion and sale of a product taking into account the characteristics of each country. Experts with international experience are generally hired within this distribution, which allows for a more or less successful process, but not before carefully studying the market in order to achieve the proposed objectives.

Ravenshaw Corp. assigns its sales and marketing people to specific countries, regions, and districts. Ravenshaw Corp. is most likely an example of a ________. A) geographic organization B) product organization C) functional organization D) niche marketer E) mass marketer

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Ravenshaw Corp. assigns its sales and marketing people to specific countries, regions, and districts. Ravenshaw Corp. is most likely an example of a ________.

A) geographic organization
B) product organization
C) functional organization
D) niche marketer
E) mass marketer