Nielsen collects national TV ratings by using a "people meter." This is a box that is attached to televisions, DVRs, cable boxes, and satellite dishes in about 30,000 households across the country; has a remote control that is used to indicate when a viewer begins and finishes watching a TV program; and stores and then transmits the viewing information to Nielsen each night. The information Nielsen is collecting is:
a. internal secondary data
b. interactive industry data
c. sensitivity data
d. external secondary data
e. observational data

In simple words, Observational evidence relates to knowledge that has been collected without any of the focus of the study (e.g. an particular person, client, worker, etc.) needing to be directly interested in tracking what they are performing.

Gathering results, for instance, against people requiring to answer a questionnaire, despite taking part in a meaningful conversation, often without having to carry a study journal.

bratislava bratislava · Answer 2 · 2022-04-07T12:21:08+02:00

The information of Nielson is collecting is observational data. Hence option E is correct.

What s the observational data?

Observational data is the data that is based on observation and refers to gathering information about the subject for the purpose of research this data is related to clients, customers and parents, and employees. As it involves recording what they are doing. The data related to the TV rating is thus observational data.

Find out more information about the data.

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