Question

John loves coffee. John will drive ten miles out of his way in the morning to get a cup of coffee at his favorite coffee shop so he can drink it on the way to work. For two years John has begged the owner of the coffee shop to open one in the shopping center near his home so he and others in his community can enjoy the delightful aroma, titillating taste, and velvety smoothness of their coffee creations. What utility is John seeking?

Answer 1

Answer:

Place

Explanation:

Place Utility is the process of increasing the attractiveness of a product to a group of consumers by altering it's physical location. This would make the coffee more accessible to John, which is why the utility he is seeking is place.

Answer 2

Answer:

The correct answer is letter "B": Place.

Explanation:

Utility represents the satisfaction or joy an individual perceives by consuming a good or service. There are four (4) types of utility: form, time, place, and possession. Place utility represents the value products have to be found everywhere the go. Firms implement Search Engine Optimization (SEO) strategies to locate branches at places where consumers are likely to purchase their goods.

Thus, John is looking for place utility by requesting the owner of the coffee shop he usually goes to for opening a new branch near his house.