Question

Java Jane's first coffeehouse was very successful due to the unique flavors, on-site baked goods, and inviting ambiance. The owner, Jane Phillips, decided to franchise her operation when she was approached by several interested investors. Which type of marketing system has Java Jane's most likely adopted? Group of answer choices an administered marketing system a contractual marketing system a horizontal marketing channel a direct marketing channel a vertical marketing channel

Answer 1

Answer:

A contractual marketing system

Explanation:

Java Jane's most likely adopted a contractual marketing system.The contractual system is a vertical marketing system in which all the companies involved tend to work independently as individual entities. Regardless of working independently, they also work together to achieve greater goals and efficiencies.

They are also known as value-added partnerships since they work hand in hand to create value for other entities that are involved