Answer:
Identify markets with unfulfilled needs.
Explanation:
The first step in the target marketing process is to identify markets with unfulfilled needs. The organization first needs to study what the customers are looking for. Either they will find a gap and see what need is still unfulfilled or they will create a need.
In either of the cases, they will be looking for chances to make a product that the customers will be tempted to buy, which would lead their sales to increase.
