Answer:
Production concept.
Explanation:
Production concept: It is an approach of management to understand the need of customer regarding production as they want product which are easily available at cheaper cost, therefore production need to be maximized and cost to be minimized, which will enhance our production efficiency. Outsourcing production or manufacturing product at a country with cheaper labor cost is an example of production concept.
In the given case, Henry Ford´s was using the production concept to increased consumer affordability.