Answer:
Disintermediation
Explanation:
-Disintermediation is when the intermediaries between the producers and consumers are eliminated from the supply chain and the organization has a direct relationship with the customer.
-Intermediaries are people that act as mediators between two or more parties in the supply chain.
-Cybermediation is when a company offers mediation services over the internet.
According to this, the answer is that the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online is disintermediation as the mediators are eliminated and the company has a direct contact with its customers.
