Question

Nike has just introduced a new product. To encourage successful adoption, the firm must first _____. A. make sure the consumer is satisfied B. motivate the consumer to try the product C. emphasize product advantages D. communicate the availability of the new product E. none of the above

Answer 1

Answer:

Option B

Explanation:

When any new product arrives in market, the consumers are not much interested because they don't know the benefits of the product. Through many types of advertisements when the manufacturing company shows benefits of product and motivates the consumers to try the product as it is better than the other products in the market, there are chances that consumers will successfully adopt the new product of the company.