Answer:
Publicity
Explanation:
The aspect of the promotion does this news story represent is publicity.
Publicity as the name implies is to give visibility of a product or service to the public.
A dictionary definition is ''notice or attention given to someone or something by the media. ''
In the scenario, the fact that notice and attention is been given to the products in the media (newspaper), is very clear.
The purpose in the scenario, was not exactly advertising because it was not an advert on the New York Times but a news item trying to inform the public.
Hence, the most appropriate aspect of promotion that the scenario portrays is Publicity.