The following information appeared in the New York Times online edition. Nintendo and Sony Square Off in Handheld Game Market September 21, 2004 by REUTERS Filed at 8:48 a.m. ET TOKYO (Reuters) - Japan's Nintendo Co. Ltd. struck the first blow in what is set to be an all-out war with Sony Corp. for the lucrative handheld game console market, aggressively pricing its new dual-screen model at $149.99 and setting its U.S. launch date for Nov. 21. For its part, Sony kept mum on the price and exact launch date of its long-awaited PlayStation Portable (PSP), but also went on the offensive for the Christmas shopping season, saying it would release a smaller version of its PlayStation 2 console at $149 on Nov. 1. What aspect of the promotion does this news story represent? Group of answer choices Advertising Public relations Product placement Direct marketing via the Web Publicity

Respuesta :

Answer:

Publicity

Explanation:

The aspect of the promotion does this news story represent is publicity.

Publicity as the name implies is to give visibility of a product or service to the public.

A dictionary definition is ''notice or attention given to someone or something by the media. ''

In the scenario, the fact that notice and attention is been given to the products in the media (newspaper), is very clear.

The purpose in the scenario, was not exactly advertising because it was not an advert on the New York Times but a news item trying to inform the public.

Hence, the most appropriate aspect of promotion that the scenario portrays is Publicity.

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