Answer:
a. The value chain
Explanation:
The value chain refers to a series of activities that a firm carries out in order to deliver a particular product or service.
These are set of activities carried out by a firm that aims to create value for its customers. The primary activities of value chain are outbound logistics, inbound logistics, marketing and sales and service.
Answer: a. The value chain
Explanation: A company's value chain describes the full scope of activities that are required to create a product or service which comprises of all steps involved in bringing a product from conception to distribution. Such linked activities include: purchase of raw materials, manufacturing/processing functions, marketing activities etc. As a business model, value chain helps in increasing production efficiency, create competitive advantage, thus delivering maximum value at the lowest possible cost to the company.
