Question

Which of the following is a reason for product failure in a firm? Group of answer choices Resorting to radical innovation with the new products process Avoiding the use of the ready - fire - aim approach in the product development process Chasing a moving target Paying too much attention to customer needs

Answer 1

Answer:

Chasing a moving target

Explanation:

Chasing a moving target means to continuously change strategies to meet a specific goal. In this case, the goal is very unstable and does not let sustainability process.

When a firm chases a moving target, they are in constant motion and it costs them high product marketing or developmental cost and does not bring back too much profit because the consumer demand keeps changes and moving to and fro.