The marketing manager of ToyBiz indicated that due to manufacturing efficiencies and market buzz, a new toy they were about to launch was likely to generate revenue beyond original projections. The lead designer reported that lab tests showed a risk that the toy could malfunction, possibly injuring a user, but that the design met required industry standards. By deciding to launch the toy as designed, what criterion of decision making were company executives ignoring

Explanation: Choosing to abide by standard principles or protocol irrespective of the effect such action has on the the society could be interpreted as ignoring ethical standard. Ethics as to do with moral principle, empathy to recognize feelings of others and opting to stick with morally good or acceptable choices and avoiding the opposite irrespective of standard laws or financial gains.

With ToyBiz choosing to ignore the potential injury posed to users of it's new launch and sticking to decision which offers a higher profit as long as it doesn't violate standard design principle, Ethicalness has been ignored in their decision.