Answer:
Crowdsourcing
Explanation:
Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using crowdsourcing to generate new product ideas. Crowdsourcing is the mechanism where we gather information, work, ideas and opinions from wide range of people with the help of internet. In this way organizations can save their time and money and can produce work quite efficiently. They can get work from any part of the world.
