Answer:
Differentiated Targeting Strategy.
Explanation:
Rico's firm manufactures homemade salsa. His product is sold around the country, but he adds extra jalapenos to his product sold in Texas, New Mexico, and Arizona because those customers prefer the extra heat and spice. Rico also markets the product differently based on the region of the country where it is sold. This represents differentiated targeting strategy.
In differentiated targeting strategy, we target different customers and market segments with different offers and marketing mix to meet that segment's particular needs and expectations. We offer them different products, at different prices and creates unique, tailored and customized promotional campaigns for them. It is suitable for the segments which have distinctive needs and wants.
