The main reason for the success of the Beats Electronics is: B. it created a perception that owning its products was cool.
Explanation:
Beats Electronics was able to outperform in the premium headphone market. They were able to out-stand from their competitive companies like JBL, Bose, Audio-Technica, Skullcandy and Sennheiser.
Beats Electronics made their customers to believe that owning their product is cool. They created a perception to the customers which made them to lead in the market.
Perception refers to the way the information is conveyed to others. Beat Electronics followed this strategy and made their customers to feel that owning their product is cool.
