For luxury carmakers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet these models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong __________.a. Awareness of the brand
b. Perceived value of the brand
c. loyalty to the brand
d. association of the brand

Brand loyalty refers to a customer's personal attachment to a brand, e.g. some people really like certain car brands and to them, they are the best cars in the world, and no one should dare say the opposite in front of them.

Lowest end models generally attract younger buyers, and if they develop brand loyalty, they will keep buying the same brand over and over again. Their future cars will generally be larger and more expensive ones also.

This is one of the reasons why Cadillac's sales are continuously falling, since for decades they only focused on elder and wealthier customers, who are really old now.

batolisis batolisis · Answer 2 · 2020-03-21T11:25:48+01:00

Answer:

loyalty to the brand ( C )

Explanation:

loyalty to a brand means having a positive feeling about a product and the willingness to buy the same brand over and over again usually for a lifetime despite what others think of the brand.

The lowest-end models of the luxury car makers brand will attract new customers who will end up buying the lowest-end models over and over again anytime a new one is produce by the same brand. most Brands suffer on the patronage of their loyal brand customers.

having a loyal brand customer is essential for every business to survive in the long run. because these kind of customers will always patronize the brand regardless of what people say about the brand in most cases.